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XCEL Launch Badge™
The XCEL Launch Badge™ was created to help entrepreneurs avoid the common pitfalls of starting a new business venture. Most small business failures are due to inadequate research, planning, execution and capital. The coaching exercises in this series are designed to target these critical areas of new business development.
Our XCEL Launch Coaching Program™ begins with completing a SWOT analysis on your business. Awareness is the beginning of improvement and the SWOT analysis is a terrific tool for uncovering the truth about your organization and the external forces that impact it.
The SWOT analysis focuses on where you are today - Visioning focuses on where you want to be in the future. XCEL COACHES has several exercises to help you create and document a vision for your organization.
Failure to plan is a common mistake entrepreneurs make. Unfortunately, this is also a common reason why small businesses fail. After completing the SWOT (current state) and Visioning exercises (future state) it is important to document your plan and link your plan to specific goals and objectives.
Another common reason small businesses fail is marketing. Many entrepreneurs think marketing is for larger organizations but failure to attract and retain enough customers is a common challenge for small business. It is important to define your target market, identify your message for the target market, establish a basic lead capturing and nurturing system, and consider how to retain and refer new customers from your existing customers.
When you search small business failures you will find that lack of cash is a very common reason. Cash is the most important asset of any organization--without sufficient cash no organization can function. Before starting any new venture you should prepare a set of basic financial projections and a capital plan to ensure you have the working capital you need to operate your business. XCEL COACHES has tools to assist you with this essential business activity.
Each coaching session is guaranteed - if you feel the time we spend together does not create value you will not pay.
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